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Google Ads & PPC

Google Ads and search campaigns built around real intent, a clear offer, and a destination that converts, with the wasteful queries cut before they eat the budget.

Intent-led keyword strategyWaste cut firstConversion-optimised destination
# GROWTH & MEDIA
01discipline

Search budget that behaves like revenue.

Most search accounts leak in the same three places: broad keywords buying irrelevant queries, ads promising something the page does not deliver, and conversion tracking that counts the wrong action.

→→BOOK A FREE GROWTH AUDIT
# 01

What you get

Google Ads and search campaigns built around real intent, a clear offer, and a destination that converts, with the wasteful queries cut before they eat the budget.

Intent & keyword mapSearch terms grouped by what the searcher actually wants, not by what is easy to buy.
Account & campaign structureTight ad groups with message-matched copy so relevance lifts quality and lowers cost.
Negative keyword disciplineAn ongoing exclusion list that stops the budget leaking into research and job-seeking traffic.
Conversion trackingThe right actions counted, verified against your CRM or checkout, not just form views.
Landing page alignmentAd promise matched to page headline, offer and next step.
Search term reviewWhat people actually typed, reviewed and acted on every week.
# 02

How it runs

We map intent before structure, cut the waste, then earn scale from the queries that actually convert. The destination page is treated as part of the campaign, because a perfect click into a weak page is still a wasted click.

01Intent mappingDefine the searches worth paying for and the ones that will never convert.↳ INTENT
02Rebuild & trackRestructure campaigns, tighten ad groups, and verify conversion tracking end to end.↳ REBUILD
03Cut & testRemove waste, test ad copy and offers against the terms that show real buying intent.↳ CUT
04ScaleGrow budget only where cost per acquisition supports it, and protect the terms that carry the account.↳ SCALE
# 03

Works well with

The services that compound with this one, most engagements run two of them together.

Everything you need,
without the complexity

A dedicated team that works with you

Design workflows around real user needs so people can understand your product and reach value faster.

Fast, reliable turnaround

Turn complex features and processes into intuitive experiences that help users complete tasks with less friction.

Built for long-term growth

We focus on creating design that scales with your product, helping you improve, adapt, and grow over time.
Clutch logo Five-star rating
5.0

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Present on top creative platforms

# 04 · TESTIMONIAL
THESHARKWEB.COMREVIEW FROM CLIENT
2025 – 2026
+310%
-48%
3.1x

Firstway Global

CONSULTANCY FUNNEL · INTERNATIONAL
FUNNEL STRATEGY · LEAD GENERATION · CRO
+310% Qualified leads
# 0022025 – 2026

+310% Qualified leads

A consultancy buying traffic into a funnel that could not hold it. Lead-to-call handoff was the constraint; we rebuilt it and qualified volume tripled.

+310%
QUALIFIED LEAD VOLUME
Documented result, quoted by the client's director.
-48%
COST PER BOOKED CONSULT
Documented result, quoted by the client's director.
3.1x
PIPELINE CONVERSION RATE
Documented result, quoted by the client's director.
FUNNEL STRATEGYLEAD GENERATIONCRO
domainConsultancy Funnel
clientFIRSTWAY GLOBAL
marketInternational
READ THE CASE STUDY →
Funnel rebuild for a global consultancy
“They named the leak on call one: weak lead-to-call handoff. After the funnel rebuild, qualified volume tripled and cost per booked consult dropped by nearly half.”
The constraint was the lead-to-call handoff, not the traffic. After the funnel was rebuilt around the booked consult, qualified lead volume rose 310% and the cost per booked consult dropped.
KH
Kamal Hossain
DIRECTOR, FIRSTWAY GLOBAL
↗READ THE CASE STUDY

We take on anything from $12/hour, including sites, small custom features, and other work too small to be a service line. The figures on this page are averages from projects we've already delivered, not quotes. Yours gets its own number once we've seen it.

Something else in mind?
Let's talk it through.

# 05

Google Ads & PPC, answered

Google Ads, Search, Performance Max and Display, plus Microsoft Ads where the audience justifies it. We do not spread budget across networks that cannot prove themselves.

Faster than most channels, because intent already exists. Usable signal usually appears within the first two weeks; the waste-cutting phase is where the early cost reduction comes from.

Always with the free 30-minute growth audit. We map traffic, offer, page and follow-up, then name the single biggest constraint. You leave with a clear next move whether or not we end up working together.

Three documented models: task-based from $12/hour with no minimum commitment, a Growth Sprint from $900 per sprint (typically 4–8 weeks), and a Growth Partner retainer from $1800 per month, cancellable after 90 days.

Access to the accounts and analytics, one decision-maker who can approve work, and a short weekly review. Everything else, build, production, reporting, stays on our side.

More on pricing, process and where we're based in the agency FAQ.

# 06 · GOOGLE ADS & PPC

Google Ads & PPC.
Start with a free audit.

Thirty minutes on your funnel or storefront, the biggest constraint named, and a clear next move, whether or not you hire us.

→→BOOK A FREE GROWTH AUDIT
EMAILinfo@thesharkweb.comHQDhaka, BangladeshWHATSAPP8801896444400TIMEZONEGMT+6 (Dhaka)RESPONSE SLA< 24h

Clients across 10+ countries worldwide

3,500+ projects delivered for international eCommerce and SaaS brands, consistently driving revenue and measurable outcomes.

5.0/5

The Shark Web client from Denmark
Denmark
The Shark Web client from USA
USA
The Shark Web client from UK
UK
The Shark Web client from Germany
Germany
The Shark Web client from Switzerland
Switzerland
"The Shark Web exceeded our expectations with their strategic approach and creative execution. A valuable partner for any brand looking to make an impact."
Rakim
CCO & Founder of NOTES