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# CASE 004 · OPS & AUTOMATION · ECOMMERCE OPERATIONS

FishnFruit

Inbound inquiries were answered by hand, one at a time. We automated the qualification and reply path so the team stopped paying people to retype answers.

94%
FIRST-RESPONSE AUTOMATED
AI AUTOMATIONBUSINESS AUTOMATION CONSULTING
CLIENT
FishnFruit
VERTICAL
Ops & Automation
SERVICES
AI Automation · Business Automation Consulting
MARKET
eCommerce operations
WINDOW
2025 – 2026
EVIDENCE
Measured on the client's own accounts.
# THE WORK
PHASE 01 · THE BOTTLENECK

Manual customer support throttling order fulfillment

Over 80% of incoming customer messages were repetitive status and order inquiries, creating massive backlogs and delaying time-sensitive deliveries.

SUPPORT BACKLOGMANUAL DISPATCH OVERHEAD
PHASE 02 · THE AUTOMATION

Intelligent order routing & 24/7 AI workflow

We built an automated customer service agent integrated with their inventory and CRM, instantly verifying orders and answering customer questions 24/7.

AI INQUIRY ROUTERINSTANT ORDER LOOKUP
# DOCUMENTED NUMBERS
94%
First-response automation
< 2 min
Average response time
-65%
Support overhead

Measured on the client's own accounts.

“Over 90% of routine inquiries are now resolved automatically in under two minutes, saving our team dozens of hours every single week.”

, RASHIDA AKTER, OPERATIONS LEAD, FISHNFRUIT
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